Customs Launches Reputation Management Guide in Zone ‘A’ to Strengthen Integrity and Public Trust
The Nigeria Customs Service (NCS) has officially launched its strategic reputation management campaign in Zone ‘A’, a key initiative aimed at transforming institutional culture, enhancing public trust, and improving service delivery.
The campaign was formally flagged off on Monday, 11 August 2025, at the Apapa Area Command in Lagos.
Speaking at the event, the Zonal Coordinator, Assistant Comptroller General (ACG) Charles Orbih, described the launch as a pivotal step toward redefining the identity and public perception of Customs officers across the country.
“Understanding what we deal with is fundamental to our success. Reputation, as defined in this guide, reflects a collective perception of institutional integrity and performance,” Orbih stated.
“For the Nigeria Customs Service, a strong reputation enhances public trust, fosters inter-agency and international cooperation, boosts staff morale, and improves citizen engagement,” he added.
In his remarks, the Customs Area Controller (CAC) of Apapa Area Command, Comptroller Babatunde Olomu, affirmed the readiness of officers within the Command—and across Zone ‘A’—to fully implement the values and principles outlined in the guide.
“On behalf of the officers and men of Zone ‘A’, I want to assure you of our unwavering commitment to uphold every principle being taught in this programme,” Olomu said.
The launch event featured presentations by three expert facilitators, who outlined core principles of effective reputation management. An interactive session followed, encouraging renewed professionalism, integrity, and patriotism among participants.
This initiative forms part of a broader effort by the NCS leadership to institutionalize ethical standards, improve stakeholder confidence, and elevate the quality of public service delivery nationwide.
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